Astra
AI × Software consultancy

We don't just build websites.We turn them into intelligent business tools.

Astra is an independent AI and software consultancy. We design premium websites, modernise existing platforms, and integrate AI into the workflows that actually run your business.

Start your projectSee our work
Senior-led deliveryNew builds and upgradesPractical AI, not hype
strategy-preview / website-plus-ai
AI Assistantready
Can we add AI to our current site without rebuilding everything?
Yes. We can review what already works, improve the weak points, and add the right AI layer step by step.

Built for clear decisions and clean delivery

Senior-led deliveryStrategy, design, and implementation stay closely connected.
Practical AIThe technology is there to support a business goal, not distract from one.
Modern stackClean front-end, maintainable code, and integrations built for long-term use.
Client ownershipCode, infrastructure, and documentation are handed over clearly.
Why this model works

A small consultancy, built like a product team.

Clear thinking, careful design, and hands-on implementation stay close together. That keeps communication sharper and delivery cleaner.

Business value over hype

We focus on digital work that improves how a business looks, operates, or converts rather than chasing trends for their own sake.

Direct collaboration

The thinking, design, and implementation stay close together, which keeps communication clearer and scope tighter.

Honest recommendations

If a simpler fix is better than a bigger build, that is what we will recommend.

What we do

Consultancy, software, and AI — in one team.

Most agencies build you a website. Most AI shops sell you a chatbot. We do both — and connect them to the systems that actually run your business.

Website development

Premium websites built on a modern stack, shaped around your positioning, content, and conversion goals.

  • Company sites, service sites, and landing pages
  • Next.js, TypeScript, and CMS integration
  • Responsive, SEO-ready, performance-minded builds

AI integration

Add practical AI to an existing website or product without turning it into a gimmick. The goal is usefulness, not novelty.

  • Assistants, search, lead capture, and recommendations
  • Grounded on your own content, data, and workflows
  • Guardrails, evaluation, and human fallback paths

Workflow automation

Replace repetitive admin work with clear, reliable digital flows that save time and reduce operational drag.

  • Lead intake, routing, and follow-up sequences
  • Document handling and internal approval flows
  • CRM, email, and reporting automation

Custom software

Internal tools, dashboards, and web apps designed around how your business actually operates.

  • Internal portals, dashboards, and admin tools
  • API integrations and structured data flows
  • Architecture matched to your current stage

AI strategy & consultancy

A practical view of where AI fits, where it does not, and what a sensible rollout looks like for your team.

  • Opportunity mapping and prioritisation
  • Workflow analysis and AI readiness
  • Roadmaps, prototypes, and vendor guidance

Dashboards & reporting

Bring key information into one place so teams can make decisions faster and spend less time stitching updates together.

  • Operational dashboards and KPI views
  • Automated reporting and alerting
  • Connected data sources and reporting layers
Product

Product: AI Website Assistant

A practical AI assistant for business websites that answers questions, captures leads, and helps customers 24/7.

Answers questionsCaptures leadsSends summaries
Explore the Product

Website Assistant

Live on your site

Online
Do you offer emergency plumbing support outside working hours?
Yes. I can check your area, capture the issue, and send the team a clear summary.
Great. It's a leaking pipe in Amsterdam West.
Ask a question or request a quote
How we work

A tight, honest process — no month-long silence.

We work in focused phases with clear checkpoints, so you can see what is being shaped, built, and tested as the project moves.

01

Discover

We map the business goal, the current setup, and the friction worth solving before we talk implementation.

02

Design

We shape the scope, user flow, content, and technical direction so everyone is clear on what is being built.

03

Build

We develop in focused milestones with working checkpoints, so progress stays visible and practical.

04

Launch & improve

We deploy carefully, document what matters, and leave room for the next phase once the first version is live.

Astra is a new consultancy — now booking founding clients
Example engagements

Project blueprints we're ready to build for early clients.

These are engagement shapes, not case studies. Each one shows exactly what a project would include — so you can see how the work would come together for your business.

See all examples
Professional servicesGrowing advisory firm

New website with an AI assistant and structured lead intake

A polished company website that explains services clearly, captures better enquiries, and gives visitors guided answers before the first call.

What this can include
  • Premium website design and front-end build
  • CMS-backed content structure
  • AI assistant scoped to approved content
New websiteAI assistantLead capture
Retail & e-commerceCatalogue-heavy business

Existing site upgrade with AI search and smarter discovery

A performance and UX refresh for an existing site, combined with better on-site discovery so visitors can find the right products faster.

What this can include
  • Design refresh for key pages
  • Search and product discovery improvements
  • AI-assisted recommendation flows
UpgradeAI searchRecommendations
Operations & logisticsOperations-heavy SME

Internal dashboard plus automation for repetitive admin work

A private tool that pulls fragmented tasks into one place and automates the operational steps that usually live across inboxes and spreadsheets.

What this can include
  • Internal dashboard and workflow views
  • System-to-system integrations
  • Automated reporting and alerts
Internal toolsAutomationReporting
B2B servicesStartup or small agency

Lead qualification flow with AI-supported briefing and proposal prep

A smarter pre-sales flow that turns inbound interest into structured project briefs and cleaner internal handover.

What this can include
  • Lead intake and qualification flow
  • Structured project brief output
  • CRM or inbox integration
Lead qualificationAI workflowSales operations
FAQ

Questions we get asked most often.

Still unsure about something? The contact page is the best place to start the conversation.

  • Both. We can design and build a new website from scratch, or improve the one you already have with better UX, stronger performance, and practical AI features.

Next step

Let's build something worth shipping.

A short conversation is usually enough to work out whether the right first step is a new website, an upgrade, a focused AI feature, or a custom internal tool.

Discuss your projectExplore services