Static marketing sites are slowly becoming a liability. Visitors arrive with a specific question — pricing, availability, scope, fit — and most sites answer with a contact form. The visitor leaves to compare alternatives, and that intent is gone.
An AI assistant grounded in your real content changes the moment of arrival. It can summarise services, explain what you do and don't take on, ask one or two qualifying questions, and email your team a structured summary so the first reply is already informed.
The trick is restraint. The assistant should answer from your approved content only, refuse to speculate on pricing or commitments, and hand off to a human the moment the conversation needs judgement. Every successful deployment we've designed shares the same shape: narrow scope, clear boundaries, structured handoff.
If you're considering this for your own site, start by listing the five questions you answer most often by email. That's your assistant's first job description.